Because it has a direct impact on your sales, and can seem time-consuming and complicated to set up, customer loyalty is a key marketing tool for your business. Our digital solution makes it possible to animate, personalize, exchange and retain your customers quickly and efficiently.
Why build customer loyalty?
To ensure the long-term future of your business, it's essential to value your customers. Indeed, a customer who feels valued will be more inclined to return to your establishment.
This involves setting up a loyalty system and creating a customer database. This database will enable you to contact your loyal customers to thank them, and to keep in touch with them.
Thanks to our various options, you can tailor your loyalty program to suit your needs: offering trade discounts or products based on a number of points or purchases, but also setting yourself apart from the competition by proposing special offers.
Loyalty is a marketing tool that helps maintain customer satisfaction and generate more regular sales.
How to build loyalty with our POPFID by Qoodos service
Popina offers you a customer management service via a simple, automatic database system. This marketing solution is offered via the Qoodos application and is automatically linked to your cash register.
You can easily monitor your loyalty during service, and also manage your campaigns via the Qoodos back office.
Manage your customer base with the Qoodos application
Qoodos is the ideal application for all those who want to develop their marketing tools to stay in touch with their customers after a purchase and/or visit to their store or website. Stores, restaurants, hotels... for each type of sales profile an effective, personalized marketing strategy.
Our application makes managing your loyalty system child's play. Each time a new customer is acquired, a database is created using their personal information (contact details, checkout history, habits).
With the Qoodos application, defining your CRM strategy takes just a few steps. The application's tools enable you to customize the content of your loyalty actions, as well as view statistics linked to your strategy. You can then more rapidly deploy your communication tools to interact with your customers.
How to use the Qoodos loyalty system
To use and implement the Qoodos application, you need to define your loyalty offer in advance.
Customer loyalty subscription media :
- Loyalty card: physical card to be scanned
- QR code to be flashed on the premises to register via a web page
- Tablet with Qoodos Business: a tablet for on-site registration
- Qoodos loyalty account: on the Qoodos application with a QR Code to present at the checkout.
- Wallet: digital cardholder for loyalty cards
The loyalty program :
- Points accumulation: after a certain number of points have been accumulated, this is converted into a product voucher or discount coupon.
- Cashback: at each checkout, customers accumulate a percentage of their purchases on certain products. This accumulation generates a discount.
Communication media
To promote your loyalty program to your customers, you have access to communication tools. Fully customizable, you can manage your communication campaigns from the Qoodos back-office.
- Welcome e-mail (customer membership)
- Inactivity e-mail
- Birthday e-mail
- Top and bottom of page (for e-mail information)
- Newsletter to present products or news of the month
- Personalized e-mail for a special occasion (limited to one per month)
- Communication posters/visuals
- Manual or automatic SMS
Go digital with Qoodos at the checkout
The checkout experience is simple: you scan your customers' QR codes, or find your customers using a phone number or email. Points and discounts appear at checkout.
The advantages of Qoodos: if you forget to enter a loyalty number at the checkout, you can enter it manually at any time from the web space provided. What's more, consumers who have already registered with Qoodos will have their profiles saved, and can easily be found if they pay at another establishment via a Popina checkout. For Qoodos to work properly, the Popina cash register must be connected to an Internet network.
Take advantage of a powerful API to easily integrate your loyalty program, request a demo now and start the Qoodos adventure.
