Because it has a direct impact on your turnover, and may seem time-consuming and complicated to implement, loyalty is a divisive marketing tool for your business. Animating, personalizing, exchanging and building customer loyalty quickly and efficiently is possible thanks to our digital solution.
Why build customer loyalty?
For the sustainability of your business, it is essential to give importance to your customers. Indeed, a customer who feels valued will be more inclined to return to your establishment.
This involves setting up a loyalty system and creating a customer database. This database will allow you to contact your loyal customers to thank them and stay in touch with them.
Thanks to our different options, you can adapt your loyalty according to your desires: by offering commercial discounts or products based on a number of points or purchases, but also stand out from the competition by offering special offers.
Loyalty is a marketing tool that helps preserve customer satisfaction and generate more regular sales.
How to build loyalty with our POPFID by Qoodos service
Popina offers you a customer management service via a simple and automatic database system. This marketing solution is offered by the Qoodos application and is automatically linked to your cash register.
You can easily supervise your loyalty during the service, but also manage your campaigns on the Qoodos back office.
Manage your customer base thanks to the Qoodos application
Qoodos is an ideal application for anyone who wants to develop their marketing tools in order to stay in contact with their customers after purchase and/or visit to a store or on their website. Shops, restaurants, hotels,… for each type of commercial profile an effective and personalized marketing strategy.
Thanks to our application, managing your loyalty system becomes child's play. A database is created as new customers are acquired via their personal information (their contact details, their passage through the checkout, their habits).
With the Qoodos application, defining your CRM strategy is done in just a few steps. The application's tools allow you to personalize the content of your loyalty actions, but also to view the statistics linked to your strategy. You can then deploy your communication tools more quickly to interact with them.
How to use the Qoodos loyalty system
To use and implement the Qoodos application, you must define your loyalty offer upstream.
Subscription media for customer loyalty:
- Loyalty card: physical card to scan
- Scan the QR code in the store to sign up via a webpage.
- Tablet with Qoodos Business: A tablet available in-store for direct registration.
- Qoodos Loyalty Account: On the Qoodos app with a QR code to present at the checkout.
- Wallet: A digital wallet for your loyalty cards.
The Loyalty Program:
- Points accumulation: After accumulating a certain number of points, they can be redeemed for a free product or a discount voucher.
- Cashback: With each purchase, customers accumulate a percentage of their spending on certain products. This accumulation generates a discount.
Communication Materials
To promote your loyalty program to your customers, you have access to communication tools. Fully customizable, you can manage your communication campaigns from the Qoodos back-office.
- Welcome email (customer sign-up)
- Inactivity email
- Birthday email
- Header and footer (for standard information emails)
- Newsletter to showcase products or monthly news
- Customizable email for a special occasion (limited to one per month)
- Posters/Communication visuals
- Manual or automated SMS messages
Go digital with the Qoodos checkout solution!
The checkout experience is simple: just scan your customer's QR code, or find them using their phone number or email. Points and discounts will pop up at payment.
The advantages with Qoodos: If you forget to apply a loyalty reward during a transaction, you can always manually enter it from the web interface. Plus, customers already registered with Qoodos will have their profiles saved and can easily be found if they pay at another establishment using Popina. For Qoodos to work properly, the Popina till must be connected to the internet.
Benefit from a powerful API to easily integrate your loyalty program. Request a demo now and start your Qoodos adventure!
