Popina is pleased to be in first place in the iPad cash register software ranking. That's great! We know we have made a quality software, we practice it every day and our more than 3500 customers are satisfied with it! But is it enough to reach the first place? What is the reason for this? Are there any specific ranking criteria? We will try to answer these questions for you.
The weight of each criterion in the algorithm... a well kept secret...
But not quite either! The position of an application in the Appstore is skilfully calculated thanks to an algorithm taking into account 3 criteria:
- The volume of downloads over the day (about 30,000/day on the Appstore and 40-50,000/day on Android).
- Frequency of use and session time
- Quality, i.e. the average of the user ratings: from 1 to 5 stars.
In these three criteria, it is clear that the users' rating weighs heavily in the balance.
What is the real point of being Number 1 on the Appstore?
First of all, you have to realize that being at the first place of the ranking, allows you to have an absolute visibility of the application! It is visible to all users and future users accessing the "Rankings" page!
This has a very important impact because more than 60% of users discover an application by searching in the Appstore or by looking at the ranking! Then it depends on the applications, but in general, an application on the first place of the podium generates 100% downloads! Go figure! Objective reached!
You will have understood, who says first place on the podium, says: VISIBILITY, DOWNLOADS and NOTORIETY! The objective being to develop the audience while targeting its "core" users, that's the sinews of war, Popina, N°1 of the Appstore continues on its way, towards the stars!
