Category Archives: Clients

Since its creation, the Popina cash register has aimed to make life easier for professionals and offers a multitude of tools to support them in their daily business activities.

A wide range of options are added to the main offer and integrate easily with the Popina iPad cash register.

The click and collect solution:

This click and collect solution allows point-of-sale customers to place orders online and pick them up on site. Orders are placed via the establishment's website, or on a website specially created and dedicated to takeaway sales.

Online ordering is linked to the Popina cash register. A tab will be dedicated to Click & Collect on the till, to easily track and manage this type of order.

The advantages? This option develops a new clientele, streamlines order taking and payments.

The loyalty solution:

Popina is linked to the Qoodos loyalty system. Thanks to this application, retailers have a customer database that is always up to date, create communication campaigns (emails, newsletters, etc.), and manage loyalty rewards independently. During payment, it is possible to scan the customer's loyalty card - physical or dematerialized by a QR code - and the loyalty rewards appear directly on the cash register software.

The advantages? This system sustains the company, helps you to build customer loyalty and ensures a regular clientele!

Digitized hygiene management with the Hygiene Expert HACCP solution

Since October 1, 2012, HACCP food hygiene training has been compulsory. CHR companies must manage and organize their catering activities in hygienic conditions that comply with regulations.
This is a particularly time-consuming task, but thanks to the Hygiene Expert HACCP application it becomes quick and easy. We offer a solution adapted to each need, with a very comprehensive software package, enabling digital and regulated health monitoring, with reminders of tasks to be carried out.

This tool is independent of our cash register software, but it remains an important asset for your establishment.

What are the perks? This option helps you ditch the paper and simplifies your daily routine! Ready to shake up your health and safety plan?

Digital tipping:

Tips have recently become tax-free, and the great news is that businesses can now receive them by credit card. Directly connected to the payment terminal, customers can easily leave a tip when paying their bill. Tip options are customizable, and each employee can track their own tips.

What are the perks? It helps you earn over 50% more in tips per month on average!

Hotel PMS with Octorate

For hotels, there's an easy-to-use, all-in-one tool that lets you manage, improve, and automate all your room and service bookings. Everything is designed to make management a breeze. It also connects to the Popina cash register.

What are the perks? The hotel PMS simplifies all processes and saves you time!

Meal delivery with Uber Eats

Home meal deliveries are super popular, which is why Popina offers integration with Uber Eats. In the cash register software, there's a dedicated delivery tab for better visibility and to distinguish between different order types.

What are the perks? Delivery helps you diversify and reach a new clientele.

As you can see, Popina isn't just a simple cash register; it adapts and customizes to your needs! So, if you're interested in one of our integrations or want more information, contact our sales team, who will be happy to answer your questions!

Many people feel uneasy about the digital world... And it's easy to understand why... When sales, distribution, and consumption habits are still based on paper, it's not easy to imagine a completely different dimension. However, everyone who has trusted us and dared to make the switch to digital with POPINA are now our best ambassadors!

Everyone knows that digital is taking up more and more space in our lives. Affected by the COVID-19 crisis and successive lockdowns, small and medium-sized businesses had to explore new ways of working, selling, and distributing their products. The number of online store creations has exploded in the last three years, allowing businesses to survive with the new constraints.

Why go digital?

Being up-to-date and embracing digital means ensuring you evolve successfully, face the competition, and satisfy your customers, whose needs have changed.
Reducing your consumption of paper and other materials is part of an ecological approach to protecting the planet. Going digital is a first step in corporate social responsibility.
Going digital also means creating a usable customer database with relevant information about each of your customers. Thanks to this wealth of information, you can segment your customer base and offer tailored promotions. Perfect for building customer loyalty!

More concretely, paper doesn't withstand the wear and tear of time and everyday accidents: fire, water damage, burglary... In a few minutes, you can lose crucial information that would have been protected and saved in digital format (data accessible from any computer, without the physical constraint of going to the office, for example).

Popina's digital solutions

1 – The iPad cash register with Popina

Digital cash registers have been around for years, and it's not easy to find your way around this vast offering. Indeed, some cash registers are difficult to install, break down regularly, the technical service can be difficult to reach... in short, the quality is not always there! iPad cash registers are proving to be a safe option for going digital.
Popina is proof of this. Created 8 years ago, it's a tablet application that serves as a cash register. Forget complex installations, the process is simple, the application is downloaded onto the tablet, a few connections are enough, and all that remains is to configure the application, in a few minutes you're done!
Thanks to Popina, the cash register changeover is very simple. You'll quickly feel confident with our tool thanks to a trial period and training.

2 – The back office and digital accounting with Popina

Popina's concept isn't limited to a simple cash register. You can also digitize your cash register tracking and accounting, thanks to a back office that allows you to export your accounting very easily to send it to your accountant. Our tool processes and records all your data in a clear and detailed format. You can then search for past data and make comparisons from one date to another very easily, without searching for hours through a lot of paperwork.
It's also possible to install our application, which allows you to follow your figures live and remotely from your smartphone.

3 – Digital loyalty with Popina

Loyalty is crucial for maintaining a regular clientele. However, tracking and creating a database can be very laborious, especially if you have a paper-based loyalty program.
Our Qoodos tool will be your best ally for customer loyalty. Connected to the Popina cash register, everything can be digitized, and you can easily manage your database. You'll have access to checkouts and details of each registered customer. With this solution, you'll have the possibility to easily personalize your loyalty campaigns and rewards for your own establishment.

4 – Digital hygiene management in the restaurant and hotel sector with Popina

Lastly, and this is key, Popina makes your life easier with Hygiene Expert HACCP. It's a digital system that lets you track your food safety plan daily:

• Printing 'use-by' date labels
• Monitoring cleaning and disinfection
• Recording product temperatures
• Task notifications
• Assistance schedule

This simple and easy-to-access solution will save you time, get rid of all your paperwork, and clarify your mandatory food safety plan.

At Popina, we know that switching to digital can seem daunting, but it's so essential for growing your business! That's why we offer a range of accessible tools that simplify your daily tasks, even when you're digital. Want to give it a try? Contact us!

Because it has a direct impact on your turnover, and may seem time-consuming and complicated to implement, loyalty is a divisive marketing tool for your business. Animating, personalizing, exchanging and building customer loyalty quickly and efficiently is possible thanks to our digital solution.

Why build customer loyalty?

For the sustainability of your business, it is essential to give importance to your customers. Indeed, a customer who feels valued will be more inclined to return to your establishment.
This involves setting up a loyalty system and creating a customer database. This database will allow you to contact your loyal customers to thank them and stay in touch with them.
Thanks to our different options, you can adapt your loyalty according to your desires: by offering commercial discounts or products based on a number of points or purchases, but also stand out from the competition by offering special offers.
Loyalty is a marketing tool that helps preserve customer satisfaction and generate more regular sales.

How to build loyalty with our POPFID by Qoodos service

Popina offers you a customer management service via a simple and automatic database system. This marketing solution is offered by the Qoodos application and is automatically linked to your cash register.
You can easily supervise your loyalty during the service, but also manage your campaigns on the Qoodos back office.

Manage your customer base thanks to the Qoodos application

Qoodos is an ideal application for anyone who wants to develop their marketing tools in order to stay in contact with their customers after purchase and/or visit to a store or on their website. Shops, restaurants, hotels,… for each type of commercial profile an effective and personalized marketing strategy.
Thanks to our application, managing your loyalty system becomes child's play. A database is created as new customers are acquired via their personal information (their contact details, their passage through the checkout, their habits).
With the Qoodos application, defining your CRM strategy is done in just a few steps. The application's tools allow you to personalize the content of your loyalty actions, but also to view the statistics linked to your strategy. You can then deploy your communication tools more quickly to interact with them.

How to use the Qoodos loyalty system

To use and implement the Qoodos application, you must define your loyalty offer upstream.

Subscription media for customer loyalty:

• Loyalty card: physical card to scan
• Scan the QR code in the store to sign up via a webpage.
• Tablet with Qoodos Business: A tablet available in-store for direct registration.
• Qoodos Loyalty Account: On the Qoodos app with a QR code to present at the checkout.
• Wallet: A digital wallet for your loyalty cards.

The Loyalty Program:

• Points accumulation: After accumulating a certain number of points, they can be redeemed for a free product or a discount voucher.
• Cashback: With each purchase, customers accumulate a percentage of their spending on certain products. This accumulation generates a discount.

Communication Materials

To promote your loyalty program to your customers, you have access to communication tools. Fully customizable, you can manage your communication campaigns from the Qoodos back-office.

• Welcome email (customer sign-up)
• Inactivity email
• Birthday email
• Header and footer (for standard information emails)
• Newsletter to showcase products or monthly news
• Customizable email for a special occasion (limited to one per month)
• Posters/Communication visuals
• Manual or automated SMS messages

Go digital with the Qoodos checkout solution!

The checkout experience is simple: just scan your customer's QR code, or find them using their phone number or email. Points and discounts will pop up at payment.

The advantages with Qoodos: If you forget to apply a loyalty reward during a transaction, you can always manually enter it from the web interface. Plus, customers already registered with Qoodos will have their profiles saved and can easily be found if they pay at another establishment using Popina. For Qoodos to work properly, the Popina till must be connected to the internet.

Benefit from a powerful API to easily integrate your loyalty program. Request a demo now and start your Qoodos adventure!

Popina's new HACCP Hygiene service is revolutionizing your Food Safety Management System in the hospitality sector

Working in the hospitality sector (cafés, hotels, restaurants)? Then you probably know that a Food Safety Management System is mandatory. It outlines the measures your establishment takes to ensure the hygiene and sanitary safety of your products. However, implementing and monitoring it can be tedious and time-consuming for you as a professional in the sector.

Good news: the new Popina service will simplify your Food Safety Management System! Our HACCP Hygiene app digitizes the procedures and saves you time.

A new service for a paperless Food Safety Management System

Forget binders, documents, and paper archives; our new service is designed to meet the requirements of the Food Safety Management System without weighing you down.
The information is centralized, and communication is simplified in the event of a health inspection.

From managing disinfection schedules to printing expiration date labels and monitoring food temperatures, discover the features of our HACCP Hygiene service by Popina.

Data storage

Record all your HACCP Hygiene data from your Popina entry terminal, whether online or offline!
With HACCP Hygiene, documents and archives are backed up and secure: delivery notes, analyses, service provider interventions, etc. You can quickly access all your documents.

Product and production traceability

It's now easy to trace the journey of your food, from producer to consumer, and guarantee its quality. The features of our new HACCP Hygiene service allow you to photograph everything and print labels.

I want to try Popina for free

An interface that's easy, attractive, and user-friendly

The HACCP Hygiene app is an attractive, easy-to-use, and ergonomic platform. It's a tool that adapts to all hospitality establishments, designed to support you in your daily routine, centralize information, and quickly find the necessary documents in the event of an alert or health inspection.

Who is it for?

All hospitality establishments (cafés, hotels, and restaurants), regardless of their size or activity.

How does it work?

In practice, the principle is simple! Everything is designed to help you get started and monitor your Food Safety Management System.

From the Popina entry terminal, you can monitor actions performed or to be performed in real time:

– Temperature readings of equipment (cold rooms, display cases, dishwashers, etc.) with manual or automated recording
– Temperature readings of goods upon receipt, during a direct purchase, or in storage
– Production monitoring
– Cleaning actions
– Printing of primary/secondary expiration date labels, freezing/thawing labels, etc.

A significant time saving when you consider all the obligations that hospitality establishments have.

1. Golden rule: The customer is king. Even if a customer's complaint isn't always justified and you disagree, you need to manage the situation to satisfy the customer no matter what. But be careful, that doesn't mean accepting everything, of course.
2. Must Have: Welcoming and smiling staff. Make sure each employee always reflects the best possible image of the establishment. This will foster better customer relations and loyalty.
3. Good advertising. Popina gives you some communication tips on social media and the web for your establishment, you can use them for free!
4. Update your menus. Vary the pleasures. Customers will tend to get bored if you always offer the same thing. Vary according to the seasons, events, or simply your desires, without straying too far from your basic concept and theme, of course.
5. Have profitable promotions. Happy hours can be different from fixed-price menus, provided you have set your dinner prices well. (Often +25%).
6. Think about expanding. This can be characterized by the development of takeaway sales. Today, with companies like Foodora, Stuart, Deliveroo, and Uber Eats, you have a new market of customers at your disposal, and it doesn't require more work or investment. This avenue is therefore interesting for increasing your customer base and turnover, without having to suffer the negative image that could be reflected there.
7. A suitable and efficient point-of-sale system to allow you to manage everything related to your establishment. This simplifies the daily management of the restaurant, reduces the workload, and can improve your image. Adopting a touch screen cash register on iPad like Popina is adopting a suitable, efficient and innovative technological tool. All benefit!
8. Make a report of your activity every week, in the following areas: Employees, stocks, figures, forecasts, attendance... this will allow you to assess your turnover in an optimal way and you will know better how to lead the way to be even more efficient at all levels.
   Keep an eye on your accounts. With the Popina touch screen cash register, managing your statistics is child's play and is done in a few clicks.
9. Save money: Save money where it is possible to do so. You shouldn't skimp on the quality of your products or the materials you are going to offer to your customers. But avoid wasting water, food, and electricity. You will have a more ecological, more involved image and you will see the benefits in your wallet.

Instagram. For many, it's an app to kill time between services. But as we can't repeat enough, don't underestimate the power of social networks. And Instagram is one of these new essential tools for restaurant owners.

Visibility, visibility, and visibility

In case you don't know what it is, Instagram is a social network on mobile with a simple principle: share your photos and like those of others. So far, nothing too bad. You can add hashtags and locations of your choice.

Why Instagram, you might ask? Because we eat first with our eyes! So it's easy to figure out that sharing your best dishes with the right hashtags on the social platform is a great springboard. And yes, what matters is visibility.

Find your audience. With tempting photos and the right hashtags (name of your restaurant, city, neighborhood, recipe, photo of the day, event...) and an appropriate location, you won't fail to hit the mark and quickly create an audience. Indeed, Instagram has a huge community of food addicts (foodies* enthusiasts). It's one of the 3 biggest interests of Instagram.

Step by Step!

Start step by step. First, open your account. You'll quickly find the application on the various stores of your mobile operating system, whether you're on Android or Apple. Then choose a username (name of your restaurant...) a password and you're done. Fill in a brief but concise biography and a link to your site if you have one or Facebook page. First photo, first followers. You won't have 1000 followers on the first day. But what matters is your presence. Focus on quality photos that make people want to try your food. You can indulge in all the necessary edits to embellish your shot by using the Instagram filters and tools available on the application. Precise and simple hashtags and let it happen.

And that's it!

In order to increase your popularity and appear in the journal of other users, you can follow the Instagram "influencers" in the field that interests you. Here, food. Accounts of starred chefs, great restaurants, cuisines and particular recipes... everything is good to take. In addition, in order to increase your chances of likes, like the pages of others, like the content of others and share your shots at a regular pace. If you want to increase your notoriety faster, or it's not going fast enough for you, you have the option to sponsor your publications. But don't forget, the more you use the network, with or without a sponsor, the more useful and beneficial it will be to highlight your establishment. And that's priceless.

Your restaurant is experiencing some success and it may be time to shift to the next level with a little boost. Why not invite celebrities to your establishment? You don't need to have connections in show business, there are ways to attract personalities to your restaurant.

Yes, but who?

To start, choose well who you would like to see. There are stars and stars, although all communication is good to take, and according to your standing you need to know who will be most likely to come. If your establishment has little notoriety or is not necessarily very frequented, it will not be the crowd but there is no predefined scheme, so you still have your chances.

How to do it?

Invite them! Don't beat around the bush – the best way to get a star to visit your place is to invite them! You can contact specialized agencies to do this.
Send a nice invitation card and be patient. Include a preview of your menu, your event, and offer a good bottle of wine. It's an investment, but the publicity will have a great impact on your clientele. Just one appearance and word-of-mouth will start spreading. Information travels fast thanks to social media, where everything can be experienced live. So, you'll need to take extra care of this celebrity and make them want to come back on their own.

Success story

If you're getting good reviews for your food, atmosphere, or establishment in general, it's possible that stars will visit without an invitation. And the same concept applies.
One star attracts another, so the hardest part is getting the first one. After that, they tend to follow. Don't miss the opportunity and promote the event as much as possible with photos, social media – basically, be as visible as you can. We hope that customers flock to your place and your establishment gains popularity!

Popina's main goal is to provide the perfect tech tool for professionals to succeed and establish themselves in this highly competitive market.

"David versus Goliath"

You know better than anyone that competition is tough in this market due to the presence of large restaurant and fast-food chains – giants that leave no room for your small business. It's a bit like David versus Goliath.
But these giants didn't dominate the market because they're smarter or faster than you. Their size and endless budget allowed them to access the technologies they needed to succeed! As a small restaurant owner, you can't always afford that luxury.

"...and David took out his slingshot."

That's where Popina changes the game. By revolutionizing the cash register, Popina has revolutionized the market to allow you to make a name for yourself today. By offering access to a new generation cash register, Popina provides the weapon that small and medium-sized businesses needed to fight these market giants.

"And peace reigned..."

It takes a lot of work to build a company that serves thousands of users every day, both small and medium-sized businesses. It's also very satisfying to reinvent ourselves day after day to stay on top. Popina was designed for professionals, and we really want to fulfill our mission by continuing to provide SMEs in the hospitality sector with high-performance tech tools and support our users in their growth, boost their business, and make their lives easier. In other words, have peace of mind!

Running a blog for your restaurant.

A month ago, we told you how to create a website for your restaurant. Today, we're talking about something similar but different.
In the competitive world of restaurants, a blog can make all the difference! How to create and run a blog for your restaurant: a guide for connected restaurant owners. How do you do it? What should you write about? What tools are available to you? This article covers everything to help you see things more clearly. And now you're asking yourself, why a blog?

What are the benefits of a blog for your establishment?

A business blog has many advantages: It significantly improves the SEO of your site and restaurant, thanks to regular content optimized for the keywords you're interested in. It allows you to reduce your advertising costs naturally. It builds loyalty among your readers and helps you turn them into regular customers. It allows you to communicate effectively about your identity, your team, your producers, your permanent or temporary offers, your Chef... It helps you expand your customer base by collecting the emails of some of your visitors (for sending newsletters, for example). It's the perfect complement to your social media accounts (Facebook or Instagram, for example).

How to create your blog?

You can use WordPress, a free blogging platform packed with features. If you already have a website for your restaurant, it's easy to "attach" your blog to it and add your latest articles to your navigation menu. Other solutions exist, like Tumblr or Overblog, but you'll have much less impact in terms of SEO and sales, since your blog will be hosted on a third-party platform. What types of topics can you cover on your restaurant's blog? In general, a blog should never be 100% promotional. For example, for every 10 articles published, only 1 or 2 should be dedicated to advertising (new menu, special offer, event, etc.).

Interesting topics:

Behind the scenes of your restaurant: kitchen secrets, your Chef's market purchases or producer meetings, life of the establishment, highlighting the team... You just switched to Popina's cash register, for example, talk about it... Recipes: Internet users love simple recipes or culinary techniques they can recreate at home. It's time to showcase your signature dishes and share your expertise! Portraits & presentations of producers or products: depending on the season, your arrivals, and the spirit of your menu, consider presenting your producers, winemakers, or simply a specific ingredient when you add it to the menu. Announcing events or special evenings: A festive evening, a Christmas dinner, or a New Year's brunch? Your blog is the perfect place to announce it, in addition to social media. Sharing press or web publications that highlight your brand. Contests or surveys: for example, you can plan a photography or drawing contest, or even collect your customers' opinions on the next menu items to offer... The key is to put yourself in your customers' shoes, based on what you know about them and the identity of your restaurant. What do they like to eat? Are they interested in fresh products, good wine, entertainment, cooking... or even their pizza/football night?

"Blank page syndrome"

You're thinking, but I don't know how to write, or what am I going to talk about? Don't worry, a blog isn't just made up of written content.
You can vary the formats: video, podcast, photographs, embedded posts from social media... Video works particularly well today. Why not film scenes in the kitchen, upload them to YouTube, and then embed them with a few comments in a blog post? A good smartphone or camera is enough to get started. Go for it!
For the written part, ask someone to proofread it or delegate the writing to a professional or an employee who would enjoy it. It's also important to collect as many emails as possible from your visitors so you can send them newsletters and new blog posts. We recommend using MailChimp, which is very intuitive and free as long as your subscriber list doesn't exceed 2,000 people. If you exceed this limit, you'll pay a flat fee afterward. Finally, if you want to save time when promoting your new articles, you can open a free or paid account on Buffer, an easy solution for automating your social media sharing!

Making your new passion easier:

Create an editorial calendar to save time. A simple Excel spreadsheet with article topics and publication dates helps you avoid writer's block. Remember to include the important keywords for each article. Create links between your different articles, but also to the sites or people you mention. Encourage comments by asking readers questions, and respond to everyone who takes the time to leave you a message. Spend as much time promoting your article as you do writing it. If you spent 1 hour on it, spend the same amount of time sharing it on social media, sending out a newsletter, etc. The most important thing is to be consistent: rather than posting 5 articles in a few days and disappearing for 3 weeks, organize yourself to create a regular appointment with your readers: once a week is ideal, but depending on your constraints, you can just as easily decide to publish once a month.

With Digital, merchants are taking control!

In today's digital age, it's more important than ever for merchants to understand the power of digital tools. They can really help with those repetitive but important daily tasks. Think managing inventory, admin and accounting, taking orders and reservations, and boosting customer loyalty – all leading to a better customer experience!

Mmmhhh, interesting! Tell me more.

These are the kinds of things that appeal to shop owners and restaurant managers. They'd love to spend more time with their customers instead of getting bogged down in tedious, time-consuming tasks!
It's clear that going digital is the way forward and offers some serious advantages. Many businesses have had to adapt to these changes because the world is moving fast – it's all about "digital" now! Digital has brought new digital tools and, with them, new ways of working! And because you have to move with the times!

Customers are definitely keeping up with the times! They're super connected, which means they expect more.

Customer loyalty is fading a bit because there's so much competition out there! Customers won't hesitate to check out the place next door! But the key to success for any shop owner or restaurant manager is keeping customers coming back. Without loyalty, there's no long-term success!

Ta-da!

With customer loyalty in mind, and to meet our customers' needs, Popina is waving its magic wand and – ta-da! – bringing you digital solutions, like our latest: the Pop'Fid by Qoodos app. It's a unique loyalty system that can be tailored to a wide range of needs with different loyalty programs and ways to build loyalty. The best part? Loads of marketing tools "on the fly" to enhance the user experience: www.qoodos.fr
It's a chance for easy management, practically hands-free! A little gem of digital management!

Hiring is important, but you need to create an environment and culture that encourages your employees to be their best. There are a few tricks to making employee management a breeze. Whether you have one location or fifty, you can't build a great company without building a great team. It's an essential part of well-being: your employees are the face of your company, and they adapt to your experience, the one you've built with determination. And above all, they have the incredible power to determine whether a customer returns. ​​

Clear expectations are more important than hiring.

Why do "star" hires become average team members? Often, it's because you don't set the right expectations. When you set expectations, you provide guidelines that also convey your culture. A company culture, to use a management term. Your restaurant or bar shares common values. If you want average performance, provide a generic list of what they need to do and their responsibilities. If you want perfect performance, provide a clear indication of what success looks like, what you want. This view of success could be a specific goal, related to their role, or even a modeled behavior. Make sure expectations are clear, measurable, and achievable, and above all, tied to the success of your business. Instead of saying, "Don't be late," try, "We know our customers are in a hurry, and we care about serving them quickly, so we expect you to be on time and at your station during your scheduled work hours."

Define your company culture.

You're not a big corporate office, so don't force yourself to act like one. Define a company culture that suits you and reflects your image.

Have regular communication with your team.

When you see something you like, tell your employees immediately. "I really liked the energy when you greeted those customers; they told me they were coming back." Encourage them to adopt behavior that lets them know exactly what to do next. Start by talking to your employees regularly. Invite them to share what they see as positives, as well as their frustrations. Finally, make sure they know it's a two-way street. ​

The best rewards don't cost anything.

Having a merit-based bonus system is essential for improving performance. It reinforces a culture of success and improvement. But the motivational benefits of a raise disappear quickly. Ask yourself: What are you doing today to make your team look forward to coming back to work tomorrow? Don't overlook the impact of recognition and thanks. An environment of appreciation boosts confidence, and your team's results are reflected in the welcome given to customers who are treated with satisfaction. A written note or thank-you letter during a staff meeting can have even more impact than a gift card. (But small, occasional gifts can also do wonders.) ​

Corrective measures don't have to be negative.

There will be times when you have to give less positive feedback. Remember that your goal is to encourage the positive: you're trying to help someone improve their service and skills. Be firm but always expect better results. ​ We hope these secrets will help you build and maintain a dream team.