Because it has a direct impact on your turnover, and can seem time-consuming and complicated to set up, loyalty is a key marketing tool for your business. Animating, personalizing, exchanging and retaining your customers in a fast and efficient way is possible thanks to our digital solution.
Why develop customer loyalty?
For the sustainability of your business, it is essential to give importance to your customers. Indeed, a customer who feels valued will be more inclined to come back to your establishment.
This requires the implementation of a loyalty system and the creation of a customer database. This database will allow you to contact your loyal customers to thank them and to keep in touch with them.
Thanks to our different options, you can adapt your loyalty according to your desires: by offering commercial discounts or products according to a number of points or purchase, but also to distinguish you from the competition by proposing special offers.
Loyalty is a marketing tool which allows you to maintain customer satisfaction and generate more regular sales.
How to build loyalty with our POPFID by Qoodos service
Popina offers you a service to manage your customers via a simple and automatic database system. This marketing solution is offered through the Qoodos application and is automatically linked to your cash register.
You will be able to easily supervise your loyalty during service, but also manage your campaigns on the Qoodos back office.
Manage your customer base with the Qoodos application
Qoodos is an ideal application for all those who wish to develop their marketing tools in order to stay in touch with their customers after purchase and/or visit in store or on their website. Stores, restaurants, hotels,... each type of business profile has its own effective and personalized marketing strategy.
Thanks to our application, managing your loyalty system becomes child's play. A database is created progressively with each new customer acquisition via their personal information (contact details, checkout, habits).
With the Qoodos application, defining your CRM strategy is done in just a few steps. The application's tools allow you to customize the content of your loyalty actions, as well as view statistics related to your strategy. You can then deploy your communication tools more quickly to interact with your customers.
How to use the Qoodos loyalty system
To use and implement the Qoodos application, you need to define your loyalty offer in advance.
Customer Loyalty Subscription Media:
- Loyalty card: physical card to scan
- QR code to be flashed in the establishment to register via a web page
- Tablet with Qoodos Business: a tablet available to register directly in the establishment
- Qoodos loyalty account: on the Qoodos application with a QR Code to be presented at checkout.
- Wallet: digital card holder with loyalty cards
Loyalty Program:
- Accumulation of points: after a certain number of points accumulated, this is transformed into a product voucher or discount voucher.
- Cashback: at each checkout the customer accumulates a percentage of his purchases on certain products. The accumulation generates a discount.
The communication supports
To promote your loyalty program to your customers, you have access to communication tools. Fully customizable, you can manage your communication campaigns from the Qoodos back-office.
- Welcome email (customer membership)
- Inactivity e-mail
- Birthday email
- Top and bottom of the page (for classic e-mail information)
- Newsletter to present the products or news of the month
- Personalized e-mail for a special occasion (limited to one per month)
- Posters/visuals for communication
- Manual or automatic SMS
Go digital with Qoodos at checkout
The checkout experience is simple, you need to scan the QR Code of your customers, or find your customers using a phone number or email. Points and discounts appear at checkout.
The advantages of Qoodos: if you forget to enter a loyalty number at the checkout, you can enter it manually at any time from the web space provided. In addition, consumers who are already registered on Qoodos will have their profiles saved, and can easily be found if they pay at another establishment via a Popina checkout. For Qoodos to work properly, it is imperative that the Popina cash register is connected to an internet network.
Take advantage of a powerful API to easily integrate your loyalty program, request a demo now and start the Qoodos adventure.
