Instagram. For many it's an app that serves to kill time between services. But as we can't tell you enough, don't underestimate the power of social media. And Instagram is one of those new must-have tools for restaurant owners.
Visibility, visibility and visibility
In case you don't know what it is, Instagram is a social network on cell phones with a simple principle: share your photos and like those of others. So far, nothing too bad. You can add hashtags and places of your choice.
Why Instagram will you tell me then? Because we eat first with our eyes! So it's quick thinking for you, the opportunity to share your best dishes with the right hashtags on the social platform is a good springboard. And yes what counts is visibility.
Find your audience. With attractive photos and the right hashtags (name of your restaurant, city, neighborhood, recipe, photo of the day, event...) and an appropriate location, you will not fail to hit the bull's eye and quickly create an audience. Indeed, Instagram has a huge community of food addicts (passionate about foodies*). This is one of the 3 biggest interests of Instagram.
Step by Step !
Start step by step. First, open your account. You will find the application quickly on the different stores of your mobile operating system, whether you are at Android or Apple. Then choose a login (name of your restaurant ...) a password and that's it. Fill in a brief but concise biography and a link to your website if you have one or Facebook page. First photo, first followers. You won't have 1000 followers the first day. But what counts is your presence. Focus on quality photos, which gives desire. You can indulge in all the necessary retouching to embellish your shot by using the filters and Instagram tools available on the application. Precise and simple hashtags and let it happen.
And it's done!
In order to increase your popularity and appear in the diary of other users, you can follow the "influencers" of Instagram in the field that interests you. Here the food. Accounts of starred chefs, great restaurants, particular kitchens and recipes... everything is good to take. Also, in order to increase your chances of likes, like other people's pages, like other people's content and share your snaps on a regular basis. If you want to increase your fame faster, or it's not going fast enough for you, you have the option of sponsoring your posts. But don't forget, the more you use the network, with or without sponsorship, the more useful and beneficial it will be to promote your establishment. And that's priceless.
