When sales, distribution and consumption habits are still based on paper, it's not easy to project oneself into a totally different dimension. And yet, all those who have placed their trust in us and dared to take the digitalization plunge with POPINA are now our best ambassadors!
It's no secret that digital technology is playing an increasingly important role in our lives. Affected by the COVID 19 crisis and successive confinements, small and medium-sized businesses have had to explore new ways of working, selling and distributing their products. The number of e-commerce sites created has exploded over the past three years, to enable companies to survive in the face of new constraints.
Why go digital?
Keeping up with the times and going digital is a way of ensuring that you evolve successfully, face up to the competition and satisfy your customers, whose needs have changed.
Limiting your consumption of paper and other media is part of an ecological approach to protecting the planet. Going digital is a first step towards corporate social responsibility.
Going digital also means creating a usable customer database with relevant information on each of your customers. Thanks to this wealth of information, you'll be able to segment your customer base and offer customized promotions. Perfect for building customer loyalty !
More concretely, paper is not resistant to the wear and tear of time and the accidents of everyday life: fire, water damage, burglary... In a matter of minutes, you can lose crucial information that would have been protected and stored in digital format (data that can be consulted from any computer: without the physical constraint of going to the office, for example).
Popina's digital solutions
1 - Checkout on iPad with Popina
Digital pay stations have been around for years, and it's not easy to find your way around the plethora of products on offer. In fact, some cash registers are difficult to install, regularly break down, technical support can be difficult to reach... in short, quality is not always there! iPad cash registers are proving to be a reliable option for digitalization, as demonstrated by
Popina. Created 8 years ago, it's a tablet application that serves as a cash register. With Popina, the process is simple: the application is downloaded onto the tablet, a few connections are all that's needed, and all that's left to do is configure the application - in just a few minutes, you're ready to go!
Thanks to Popina, the process of changing cash registers is very straightforward. You'll quickly gain confidence with our tool, thanks to a trial period and training.
2 - Backoffice and digital accounting with Popina
The Popina concept is not limited to a simple cash register. You can also digitize your cash register and accounting, thanks to a back office that enables you to export your accounting data easily for transmission to your accountant. Our tool processes and stores all your data in a clear, detailed format. You'll be able to search for antecedents, and make comparisons from one date to another very easily, without having to search for hours in all that paperwork.
It's also possible to install our application, which lets you track your figures live and remotely from your smartphone.
3 - Digital loyalty with Popina
Loyalty is crucial to maintaining a regular customer base. But keeping track of it and creating a database can be laborious, especially if you have a paper-based loyalty program.
Our Qoodos tool will be your best ally in building customer loyalty. Linked to the Popina cash register, everything can be dematerialized, and you can easily manage your database. You'll have access to checkouts and details of every registered customer. With this solution, you can easily personalize loyalty campaigns and rewards for your own establishment.
4 - Digital hygiene management in CHR with Popina
Last but not least, at Popina, we offer to make your life easier with Hygiène Expert HACCP. This digital system enables you to monitor your sanitary control plan on a daily basis:
- Editing CSD labels
- Cleaning and disinfection follow-up
- Product temperature readings
- Task notifications
- Support planning
This simple, easy-to-use solution will help you save time, get rid of all your paperwork, and clarify your mandatory sanitary control plan.
At Popina, we know that the transition to digital is a daunting step, but so essential to the growth of your business! That's why we've put together a range of tools to help you make the transition to digital easier. Want to give it a try? Contact us now!
