8 tips to be a restaurant owner committed to the planet

Are you a restaurant owner and want to take action for our planet? Great! Today, healthy and responsible plates are no longer an option, but a necessity. And it's in your kitchen that the real difference is made.

Here are 8 essential tips to become a committed and eco-responsible restaurant owner.

Giving food a second life: As a restaurant owner, you have a crucial role to play. Every day, unsold items can become a real headache. But instead of throwing them away, why not donate them to food banks? Apps like Too Good To Go, Karma, Olio can connect you with consumers looking to reduce their environmental impact. By giving your food a second life, you reduce waste and improve your brand image. It's a win-win approach that allows you to actively participate in the fight against waste while attracting new customers who are sensitive to these issues.

2. Fight against food waste: Food waste is a major problem. As a restaurant owner, you can take action on several fronts. First, optimize your inventory based on your actual traffic. This will allow you to order just what you need, reducing waste. Then, ask your customers and listen to their opinions. Their feedback is valuable for adjusting your quantities and avoiding surpluses. Finally, think about recycling. The « doggy bag » is a simple but effective solution, and it has been mandatory since July 1, 2021. You can also transform unsold items into derivative products, such as jars for sale. These actions, in addition to reducing waste, will allow you to stand out and create a unique customer experience.

3. Online booking, a lever of responsibility: Technology is your ally in your eco-responsible approach. Our online booking application can have a significant impact by allowing you to better anticipate your traffic, thus optimizing your purchases and reducing waste. It's a smart way to combine technology and environmental commitment, while raising customer awareness of these issues. By adopting this type of solution, you show that you are a modern restaurant owner who is aware of the challenges of our time.

4. Reduce the pressure on employees thanks to digital technology: Technology is not only used to improve the customer experience, it is also an excellent way to relieve your team. The use of digital tools, such as digital menus via QR Code, simplifies service and reduces physical contact, which is particularly appreciated in the current health context. Similarly, payment at the table by QR Code allows for faster table turnover, thus optimizing your space and time. These digital tools allow you to delegate certain tasks and focus your efforts and those of your team on what really matters: offering an unforgettable culinary experience.

5. Create menus in harmony with supplies: The creation of your menus must be closely linked to your supplies. A short and flexible menu, adapted to the seasons and the availability of producers, is a sign of freshness and quality. This allows you to reduce waste and ensure that each ingredient is used optimally. Take care of supplies: The choice of your suppliers is essential. Give preference to labeled products or find out about production practices. Sourcing directly from producers guarantees greater transparency for your customers. Don't hesitate to ask for detailed information on the origin and method of production of your ingredients. Fresh, local and seasonal products are very popular with consumers.

6. Communicate your commitments: Communication is essential. Share your actions and values on your social networks, your menu, and your website. The restaurant of tomorrow is one that will be able to respond to the following challenges: transparency, plant-based offerings, respect for the seasons, and caring team management. Make your approach known so that your customers understand and share your convictions.

7. Opt for local and responsible water: Choosing more ecological water is a responsible approach. On-site micro-filtered water fountains are an excellent alternative to plastic bottles. They reduce the environmental impact linked to the transport and packaging of water. By offering micro-filtered water, you contribute to the protection of the environment while offering quality water to your customers.

8. The crucial importance of hygiene in catering: In the catering sector, hygiene is not only a regulatory obligation, but also a central element of the reputation and success of your establishment. In accordance with HACCP standards, each restaurant must implement strict procedures to guarantee food safety. This includes regular monitoring of food storage temperatures, compliance with cleaning and disinfection standards, proper waste management, and ongoing staff training in good hygiene practices.

By adopting these practices, you become a major player in the transformation of the catering sector. Every action counts to build a more sustainable and responsible future. Together, let's make the restaurant of tomorrow a place of conviviality and commitment to our planet!

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Popina put to the test at the Rugby World Cup: how the touch-screen cash register is revolutionizing the experience for your fan customers?

In the vibrant and intense world of rugby, between the spectacular tries and resounding tackles, the energy of the stadium is unmatched. But the excitement isn't limited to the field; it extends into every interaction, every transaction, in the bars and restaurants that welcome the fans. The Popina touchscreen cash register not only transforms your customers' experience but also redefines the art of management for you, the business owner.

The magic of Popina: unprecedented adaptability

Faced with the roar of the fans and the electrifying atmosphere of the matches, your ability to respond quickly and efficiently to a multitude of customer requests is put to the test. The dining options you offer must be as dynamic and diverse as the game on the field.

And that's precisely where Popina fits into the exciting world of rugby!

Popina isn't just a simple touchscreen cash register. It's a truly integrated system designed to optimize restaurant and business operations, with a specific goal: to save time, increase profits, and provide an exceptional customer experience. Every feature, from inventory management to customer data analysis, is designed to give you a competitive edge, allowing you to navigate the frenetic pace of match nights with unparalleled precision and efficiency.

Long lines, order errors, and unsatisfied expectations are a thing of the past. The future is a transformed customer experience, where every interaction is as smooth as a perfect pass, every transaction as satisfying as a victorious try. And at the heart of this transformation, you'll find Popina: your ally, your strategic advantage.

Before kickoff, imagine the fans arriving at the stadium: the anticipatory thrill, the excitement of pre-match discussions. But before kickoff, maybe some are feeling a bit peckish? In a traditional setting, customers at snack bars – fast food places, for example – would find themselves stuck in long lines. With Popina, the wait is minimized. Its intuitive interface allows for quick transactions, streamlining the purchasing process: optimizing multiple order taking and express checkouts, sending orders to the kitchen, updating formulas and discount programs...

The match is in full swing: Comfortably seated in their favorite restaurants or bars, it's time to eat and drink. No need to move with the digital menu, which comes in the form of a QR Code, placed on the table and directly synchronized with the menu. With Popina, your fan customers order directly from their smartphones, without waiting for a server to be available, pay, and have their orders delivered to their seats. An effortless interaction so they don't miss any of the match.

After the Match: The end of the match often means a 3rd half with friends over a drink or a good meal. Your challenge? Managing the massive influx of customers.

Popina propels you into the digital age. Equipped with powerful and lightweight remote ordering devices, your servers are more mobile and efficient; they process orders live, and the orders are instantly sent to the kitchen. Service is accelerated, waiting times are reduced, and the turnover of your tables is optimized. Thanks to the integrated payment terminal, checkout is simplified, accepting all means of payment.

Popina, always a try ahead: Popina doesn't just make the fan experience easier; it gives businesses a major competitive advantage. Thanks to real-time data analysis, you can better manage your inventory, anticipate demand, and adjust your offers, ensuring your customers receive impeccable service for the next match.

Just like rugby, a mix of strategy, strength, and agility, Popina brings its own revolution to the world of point of sale. Let yourself be carried away by the electric atmosphere of the stadium, and let Popina take care of the rest.

With Popina, you're always on the winning side!

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10 tips to optimize table turnover in your restaurant 

Mastering the table turnover rate is essential to maximize your restaurant's profits: accommodating as many customers as possible while ensuring an optimal level of service is THE major challenge to overcome to succeed in the 2023 summer season.

Calculating the average table turnover rate means dividing the number of seated customers by the number of available tables over a specific period. The turnover time of a table is the duration your customer spends in your restaurant, from arrival to departure. Of course, it's interesting to perform these calculations at different times of the day and on different days of the week!

Your challenge during peak hours? Serve as many customers as possible and therefore minimize the table occupancy time without making your customer feel rushed, as their satisfaction is your priority...

TIP 1: Focus on digital tools

With the Popina cash register, you'll be at the cutting edge of technology.

Imagine this: your servers are all equipped with remote ordering devices. An ultra-powerful, robust, and lightweight terminal would allow them to be mobile, more autonomous, and responsive, especially during peak hours! They would process orders in real-time, send them directly to the kitchen, the dishes would arrive faster, there would be less waiting, and the time spent at the table would be reduced. Order taking and payment would be done on the same terminal. The payment terminal would accept traditional and non-traditional payments: cash, chip and PIN cards, with or without signature, contactless, QR code...

The smoother and faster the process of welcoming, assigning tables, taking orders, and processing payments, the more you increase your table turnover. And what's more, your customers are satisfied!

TIP 2: Personalize your application

Thanks to the features of your Popina cash register, you can personalize everything according to your business and save time. Quick to deploy, intuitive, and customizable, the Popina application offers a basic functionality to which you can add many services according to your needs, whether you have a small or large restaurant space.

For example, you can choose to favorite the 3 most used payment methods by your customers to process payments faster. With the next order notification option, you save precious minutes in your service time: as soon as an order is cashed in and closed, a new blank order window automatically appears! Thanks to the on-the-fly option, you can manage customers with ultra-specific requests by adding personalized, non-parameterized comments: 'open calzone', 'no onion, no pepper'; without having to go to the kitchen personally. And finally, with the bill splitting, you allow your customers to pay for their own items or the entire bill with their preferred payment method.

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TIP 3: Digitize your menu

Offer a digital menu: as soon as your customers are seated, they have access to the menu and can calmly make their consumption choices, without waiting for a server to be available, without risk to their health: limiting contact points. The digital menu is an easy, fast, and secure tool: it comes in the form of a QR Code, placed on the table, and is directly synchronized with your menu. The customer simply scans the QR Code with their smartphone and that's it! No more friction with the server when the customer is in a hurry to order: they manage their time spent in your establishment independently.

The little extra? You can personalize the design of your menu, add quality photos, talk about the different services you offer... a great customer experience in perspective... To be shared, even overused (without moderation) on your social networks!

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TIP 4: Accept group reservations

Many restaurants prefer to work without reservations to avoid the potential loss caused by no-shows; but it is an unbeatable way to limit your customers' waiting time - and a security that many appreciate! Online reservations are also an excellent channel for building customer loyalty and collecting their consumption habits for tailored retargeting.

Making reservation taking easier allows you to enjoy invaluable time savings! No need for an employee to be dedicated to taking reservations, our commission-free online reservation module integrates with Google Widget. Depending on your constraints, you can configure the tool to maximize your revenue.

Discover octotable

TIP 5: Reinvent the layout of your tables according to your available space

Personalize your floor plan. With Popina, it's simple! You can easily exploit all the available space in your restaurant room and terrace, group tables according to reservation requests, and assign a dedicated server to them. Is your restaurant fully booked and you still want to add a temporary table for two people? No problem, it will disappear once the payment has been made.

A tip? Don't let two people sit at a table for 4, you never know if you'll need that table for a larger group of people.

TIP 6: Motivate your team to be even more responsive

Train your teams and prepare them to react correctly when a friction situation occurs with a customer. Unite them! The personal connection between the dining room and kitchen is inseparable.

Optimize their schedules without pulling your hair out! Our app will help you manage your employees more easily. Just configure the app according to your own criteria: enter the type of contract, vacations, days off, diplomas, level of responsibility, availability for each of your employees and create your schedules in one click! A change in the established schedule? Your employees are notified instantly. An undeniable time saver for changing work schedules, without knowing everyone's availability by heart.

TIP 7: Make it even more responsive

TIP 8: Equip your kitchen to serve your orders on time

You'll be able to handle any rush with the kitchen printer! Your order and preparation tickets will always be sent to the right place.

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 TIP 9: Offer your customers payment at the table and streamline your service

No one escapes the digitalization of payment methods! And ultimately, whoever tries it, adopts it... Payment in a restaurant is a key step in your customer's experience. So, save time in service with our app!

Your customers can pay directly at the table by scanning their QRCode at the end of the meal via their mobile. They pay by credit card, can choose to split the bill between guests and leave a tip. The customer experience is improved: they no longer wait, no longer desperately try to catch the eye of a stressed waiter, there are no more queues at the counter to pay their bill, your customer feels free from the time spent in your restaurant and your table turnover is optimized.

Not to mention the digitalization of tips and the dematerialization of the receipt!

Discover here

TIP 10: Act in advance to minimize the number of customers who have booked but do not show up - without having canceled!

What can you do to anticipate this situation?

Limit your reservation slots.

Request a bank imprint during the online booking process, with a fixed 'deposit' amount that you choose according to the standing of your restaurant.

Send reminder SMS to confirm reservations, offering two link choices: confirm or cancel!

In conclusion: avoid negative reviews!

In summary, managing and optimizing table turnover is essential for the success and efficient operation of your restaurant. Using a touch-screen cash register like Popina offers you highly relevant levers for managing your tables, which saves time and allows you to focus on service, cuisine, and customer service. With Popina, you optimize your tables quickly and efficiently, you manage orders more precisely and you offer a better customer experience. You monitor your ratios and sales figures, you take into account customer preferences, you build loyalty and offer them a more pleasant dining experience: a varied menu, quality products, a well-kept setting, tailor-made attention, news on social networks...

And even if your customers come to spend a special moment in your establishment: 'time is money for everyone'! The points of friction are generally located during seating, order taking, waiting time for the dishes to come out, and the bill!

Waiting time is a key success factor for obtaining positive reviews on the time spent in your restaurant...and gaining new customers. That's why all our tips should be studied according to your type of restaurant.

Go here to request an online quote and optimize your table turnover!

How to boost summer traffic in your restaurant / bar this summer?

The summer season has finally arrived, bringing with it long, sunny days, warmth, and of course, the desire to cool off on a terrace or indoors after long days at work or a great day of vacation! As a restaurant owner, now is the time to maximize your income by attracting additional customers on vacation. But how do you make sure your establishment is the trendy place where everyone wants to be this summer?

Here are some tips to transform your bar or restaurant into a true urban oasis!

1. Offer a unique experience: your terrace – the unmissable summer spot

Your terrace shouldn't just be a place to sit and eat/drink; it should be an extension of the experience you offer inside your establishment. So, focus on comfortable furnishings, neat decoration, and a warm atmosphere. Use lights to create a soft ambiance in the evening, offer a special menu for the terrace with refreshing cocktails and light dishes for the summer.

2. Maximize your online visibility

Maintaining a strong online presence is crucial to attract and retain your customers. It's no longer just passers-by who discover your establishment, but also Internet users browsing the web in search of their next culinary experience.

Use our online booking tool to make reservations easier for your customers and give them a sneak peek of what it's like to visit your place by showing off your menu. Potential customers can browse, see what you've got, and book a table in just a few clicks, all without leaving home. And don't forget to respond to customer reviews, whether they're good or bad.

With social media being so popular, your communication strategy needs to include Instagram, TikTok, and Facebook. They're perfect for sharing tempting photos of your restaurant/bar, dishes, drinks, and the good times people have at your place. You want your customers to be excited about spending their next summer evening with you.

And let's not forget your website, your storefront. It's often the first thing potential customers see. Make sure it's up-to-date, easy to use, fast, and has great photos of your building and menu.

3. Offer fast and efficient service

One of the keys to having a busy restaurant/bar is offering fast and efficient service.

Equip your servers with mobile POS systems: they can take orders anywhere, inside or outside, and the orders go straight to the kitchen, which speeds things up.
Get the most out of your digital cash register software: everything's connected, so you can manage your inventory in real-time and avoid disappointing customers!
Digitize your menu: this makes it easy to update your offers instantly, gives your customers a better view, reduces paper use, and improves service efficiency.
Offer pay-at-the-table: your customers can pay right at their table without waiting for a server. They just scan a QR code with their smartphone at the end of their meal. It's convenient and super flexible: they can pay with their card, split the bill, and even leave a tip if they're happy with the service.

4. Offer special deals

Another way to attract customers is to offer special deals. This could be a happy hour early in the evening, discounts on certain drinks or dishes, kids' menus, or themed nights. With Popina, you can schedule everything in advance on your cash register software and focus on keeping your customers happy.

With our loyalty program, you can reward your regular customers and encourage them to keep coming back. From your dashboard, you can pick the loyalty system that works best for you: points for each visit or amount spent, a cashback system, using a points balance, a set discount rate, or even free products or special offers. You can customize your offers to fit your specific needs.

5. Make sure you have enough staff to handle the summer rush.

Organizing your team's work and schedule has never been easier. With our digital tool, you can create your staff's schedule without any hassle. Making changes is simple, and duplicating a schedule is a breeze. Your dashboard gives you an overview of your employees' punctuality (real-time tardiness or absences), wage costs, individual performance, and more. And if you manage multiple locations, you have a comparison feature. During the busy summer season, manage your human resources and react quickly to handle peak times by hiring temporary staff if needed.

Join the adventure! 

Choosing the right POS terminal with Payplug

Every new business needs a cash register. But what about payment terminals? With 1.4 billion card payments made in France in 2022, getting a POS terminal has become essential! But choosing from all the options isn't so simple. Today, we're shedding some light on the subject and telling you about the Payplug offer integrated with our Popina cash register software.

Take your time choosing your POS terminal:

When opening a business, choosing a POS terminal is often unavoidable, so be careful not to rush. You need to figure out what your needs are:

How often will you use your POS terminal?
Do you want a POS terminal with a built-in printer?
Which type of keypad do you prefer: numeric or touchscreen?
Is design important to you?
Do you want to be able to receive digital tips?
What payment methods do you want to accept on your POS terminal?

Every project is unique, so it's important to understand your needs beforehand when choosing a payment terminal. Also, keep in mind that this is a tool you'll be using every day, so it's essential to choose the right POS terminal to ensure secure, smooth, and efficient transactions.

Integration with Popina:

Payplug offers payment solutions for businesses and e-commerce sites that work perfectly with your Popina cash register. It's basically a payment module that lets you link all your transactions to a single account, whether they're in-store payments, online payments, or click and collect payments.

There are two types of Android payment terminals:

A classic model with a wired connection, featuring a keypad, screen, and integrated printer.
A more modern model with both Wi-Fi and wired connections, a full touchscreen, and an integrated printer.

The POS terminals are pre-configured upon arrival, allowing for quick installation and setup.

The terminals connect to your Popina software either via wired network or Wi-Fi. This connectivity allows for remote control and seamless transmission of orders without touching the terminal. This feature lets you directly display the amount on the POS terminal during payment and also offers the ability to process refunds by credit card.

Here's a closer look at your solution:

Secure and standardized tools

The payment terminals are PCI PTS 5S. SRED certified and secured.
When processing payments, there's no room for error because the amount is automatically transmitted to the POS terminal.

A wide range of payment methods

The different models are compatible with a large number of payment methods, allowing you to target a larger customer base.

Go paperless with digital receipts
Starting August 1st, all receipts (credit card slips, paper receipts, gift vouchers, etc.) will no longer be automatically printed in stores across France. Thanks to the connection with our Popina till, you can easily offer to send receipts in digital format by email. For customers who still want a paper version, you can always print a receipt in just a few clicks from your till.

An intuitive back office to track your transactions

For daily monitoring, the solution gives you access to a platform that brings together all the payments made, whether they are payments related to direct purchases, online or click and collect.
Thanks to this portal, there is no need to collect data at the end of each day, everything is automatic, a real time saver for you!
Finally, you can find reports and accounting statements of your activity on your back office.

Lower transaction fees
Our offer provides you with more attractive transaction fees than average. Thanks to the multi-channel functionality, which allows you to link all your transactions, you'll save money by using a single payment system.

Hear from one of our clients

Discover the feedback from our customer at O'mimi sushi, who chose a Payplug POS terminal connected to their Popina till when opening their establishment.

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As you can see, choosing a payment terminal depends on your project, so it's important to understand your needs to find the tool that best suits your business.

Our sales team is available to assist you with any requests.

6 tips for a packed patio this summer

What if setting up and organizing your patio this summer could help you earn a lot more money? Proof? Adding an outdoor patio to your restaurant in the summer can increase your gross profit by 65%, depending on how much you invest in it (source: ideesdefrance.fr). So, investing 200,000 euros in an outdoor dining area could generate a gross profit of 500,000 euros…

So, what are the benefits of having a patio when you own a restaurant?

Let your customers enjoy the nice summer weather while eating their meals in the sun.
Increase your seating capacity and the number of seats.
Attract a different clientele from those who prefer to eat inside & stand out from your competition.
Create a relaxing, friendly, and festive atmosphere: you can add outdoor decorations, lighting, and music to create a pleasant and relaxed vibe.

So, check out all our tips in this article to get your patio ready for this summer!

#1 Create an attractive space

Lighting that's right for the evening, a chance to be out of the sun for those who want it, nice decorations (cushions, candles, plants, etc.), music that's chill, effective protection against mosquitoes with natural products, free Wi-Fi... Think about every detail so your customers have a great experience at your place.

Of course, such a peaceful (or party!) haven shouldn't be a secret. Share photos on all your channels: social media, website, different online directories... Make new customers dream and share the positive reviews from your regulars.

#2 Offer a table reservation module

We know from experience that it takes much longer to take a reservation by phone than online. Often, you have to call several times to get someone on the line. Young people don't like to call; there are even mishaps: the server misspelled your name and can't find you on the reservation list, it's busy and your staff is less friendly on the phone…

In short, making it easier to book allows you to save valuable time, which you can then use to serve your customers! No need for an employee to be dedicated to taking reservations, no more slip-ups – check out our commission-free online booking module that integrates with Google Widget.   

Check out the module here

#3 Go for tableside payments and boost your table turnover

It's summer and your restaurant is packed! How do you speed up your service? Offer your customers tableside payments and save time with our app! Your customers can pay right at the table by scanning their QR code at the end of their meal using their mobile. They can pay by credit card, split the bill, and even leave a tip. This improves the customer experience: no more waiting, they feel free to enjoy their time in your restaurant without pressure.  

Discover here 

#4 Equip your servers with handheld devices

Super powerful, durable, and lightweight handheld devices that allow your staff to be mobile, more independent, and responsive; especially during peak hours – between the patio and indoors! Orders are processed in real-time and sent directly to the kitchen, so dishes are ready faster. Order taking and payment are done on the same device. The POS terminal accepts traditional and non-traditional payments: cash, chip and PIN cards, with or without signature, contactless, QR codes, etc.  

Discover your handheld device here 

#5 Encourage digital tipping, leading to more attractive compensation for your servers

In summer, it's all about sunshine, warmth, a summer vibe, and vacations! Customers are more likely to tip when they're happy with the service! Contactless payments and mobile payment apps are increasingly popular. Customers often prefer using their phones to pay for their meal rather than taking out their wallets and using cash (if they even have any!). Digital tips are therefore increasingly popular in the summer and give restaurant servers more attractive compensation.

Discover digital tipping

#6 Offer a 'special summer' menu

Fresh & seasonal products are what all customers want! When the sun is shining and it's hot, your customers expect freshness on their plates.

What are the top food trends in 2023? Plant-based options: products without animal proteins (to suit everyone's dietary habits); organic, local, and minimally processed products: less sugar, fat, salt, and fewer additives. But be careful! According to a Kantar study, 71% of French people associate the contents of their plates with pleasure; so you need to be inventive when creating your menu... Tasty food without sacrificing the healthy trend: customers are looking for homemade products, with real transparency regarding the quality and origin of the ingredients in their dishes.

The best part? A digital menu! This way, as soon as your customers are seated, they can access the menu and choose their dishes independently. The digital menu comes in the form of a QR code, placed on the table, synchronized with your menu.  

Contact us 

In conclusion, filling your restaurant's patio in the summer can be a great way to attract people to your establishment and increase your revenue. But be careful! Before you start setting up your patio, you need to get permission from the town hall to occupy the public space with your furniture. Also, make sure you respect pedestrians' rights by not blocking their passage and only using the space you're allowed. If you want to expand your patio or carry out work, remember to submit a special request to the town hall. Finally, don't forget that service on the patio requires special attention to food safety and parking!

Pay & collect on one and the same terminal! ALL-IN-1, it makes your daily life easier…

Discover the new T-ONE order and payment terminal. It's the most versatile, the all-in-one of the bunch, the revolutionary tool for all your restaurant's daily needs.

It takes orders.

Thanks to its touchscreen, it makes taking orders easy and prevents mistakes. Connected to the Popina cash register software, it transmits the information live when the order is taken.

Easy to use and lightweight, it is easily transportable and each of the employees can have their own T-One for a better quality of service and a better table turnover.

It collects payments with the option to leave a tip.

Your new tool, your all-in-one work buddy, also offers a way to pay directly at the table from the same remote. Meeting FRV6 banking standards, and like a classic POS terminal, your customer pays by card via chip or contactless.

When it's time to pay, a window pops up and asks your customers if they'd like to leave a tip.

Want to know more?

The different integrations of the Popina cash register

Since its creation, the Popina cash register has aimed to make life easier for professionals and offers a multitude of tools to support them in their daily business activities.

A wide range of options are added to the main offer and integrate easily with the Popina iPad cash register.

The click and collect solution:

This click and collect solution allows point-of-sale customers to place orders online and pick them up on site. Orders are placed via the establishment's website, or on a website specially created and dedicated to takeaway sales.

Online ordering is linked to the Popina cash register. A tab will be dedicated to Click & Collect on the till, to easily track and manage this type of order.

The advantages? This option develops a new clientele, streamlines order taking and payments.

The loyalty solution:

Popina is linked to the Qoodos loyalty system. Thanks to this application, retailers have a customer database that is always up to date, create communication campaigns (emails, newsletters, etc.), and manage loyalty rewards independently. During payment, it is possible to scan the customer's loyalty card - physical or dematerialized by a QR code - and the loyalty rewards appear directly on the cash register software.

The advantages? This system sustains the company, helps you to build customer loyalty and ensures a regular clientele!

Digitized hygiene management with the Hygiene Expert HACCP solution

Since October 1, 2012, HACCP food hygiene training has been mandatory. CHR (Cafés, Hotels, Restaurants) businesses must manage and organize their catering activities under hygienic conditions that comply with regulations.
This management can be particularly time-consuming, but thanks to the Hygiene Expert HACCP app it becomes quick and easy. We offer a solution tailored to every need, with very comprehensive software that enables digital and regulated health monitoring, with reminders of tasks to be performed.

This tool is independent of our cash register software, but it remains an important asset for your establishment.

What are the perks? This option helps you ditch the paper and simplifies your daily routine! Ready to shake up your health and safety plan?

Digital tipping:

Tips have recently become tax-free, and the great news is that businesses can now receive them by credit card. Directly connected to the payment terminal, customers can easily leave a tip when paying their bill. Tip options are customizable, and each employee can track their own tips.

What are the perks? It helps you earn over 50% more in tips per month on average!

Hotel PMS with Octorate

For hotels, there's an easy-to-use, all-in-one tool that lets you manage, improve, and automate all your room and service bookings. Everything is designed to make management a breeze. It also connects to the Popina cash register.

What are the perks? The hotel PMS simplifies all processes and saves you time!

Meal delivery with Uber Eats

Home meal deliveries are super popular, which is why Popina offers integration with Uber Eats. In the cash register software, there's a dedicated delivery tab for better visibility and to distinguish between different order types.

What are the perks? Delivery helps you diversify and reach a new clientele.

As you can see, Popina isn't just a simple cash register; it adapts and customizes to your needs! So, if you're interested in one of our integrations or want more information, contact our sales team, who will be happy to answer your questions!

Switch from paper to digital easily with Popina

Many people feel uneasy about the digital world... And it's easy to understand why... When sales, distribution, and consumption habits are still based on paper, it's not easy to imagine a completely different dimension. However, everyone who has trusted us and dared to make the switch to digital with POPINA are now our best ambassadors!

Everyone knows that digital is taking up more and more space in our lives. Affected by the COVID-19 crisis and successive lockdowns, small and medium-sized businesses had to explore new ways of working, selling, and distributing their products. The number of online store creations has exploded in the last three years, allowing businesses to survive with the new constraints.

Why go digital?

Being up-to-date and embracing digital means ensuring you evolve successfully, face the competition, and satisfy your customers, whose needs have changed.
Reducing your consumption of paper and other materials is part of an ecological approach to protecting the planet. Going digital is a first step in corporate social responsibility.
Going digital also means creating a usable customer database with relevant information about each of your customers. Thanks to this wealth of information, you can segment your customer base and offer tailored promotions. Perfect for building customer loyalty!

More concretely, paper doesn't withstand the wear and tear of time and everyday accidents: fire, water damage, burglary... In a few minutes, you can lose crucial information that would have been protected and saved in digital format (data accessible from any computer, without the physical constraint of going to the office, for example).

Popina's digital solutions

1 – The iPad cash register with Popina

Digital cash registers have been around for years, and it's not easy to find your way around this vast offering. Indeed, some cash registers are difficult to install, break down regularly, the technical service can be difficult to reach... in short, the quality is not always there! iPad cash registers are proving to be a safe option for going digital.
Popina is proof of this. Created 8 years ago, it's a tablet application that serves as a cash register. Forget complex installations, the process is simple, the application is downloaded onto the tablet, a few connections are enough, and all that remains is to configure the application, in a few minutes you're done!
Thanks to Popina, the cash register changeover is very simple. You'll quickly feel confident with our tool thanks to a trial period and training.

2 – The back office and digital accounting with Popina

Popina's concept isn't limited to a simple cash register. You can also digitize your cash register tracking and accounting, thanks to a back office that allows you to export your accounting very easily to send it to your accountant. Our tool processes and records all your data in a clear and detailed format. You can then search for past data and make comparisons from one date to another very easily, without searching for hours through a lot of paperwork.
It's also possible to install our application, which allows you to follow your figures live and remotely from your smartphone.

3 – Digital loyalty with Popina

Loyalty is crucial for maintaining a regular clientele. However, tracking and creating a database can be very laborious, especially if you have a paper-based loyalty program.
Our Qoodos tool will be your best ally for customer loyalty. Connected to the Popina cash register, everything can be digitized, and you can easily manage your database. You'll have access to checkouts and details of each registered customer. With this solution, you'll have the possibility to easily personalize your loyalty campaigns and rewards for your own establishment.

4 – Digital hygiene management in the restaurant and hotel sector with Popina

Lastly, and this is key, Popina makes your life easier with Hygiene Expert HACCP. It's a digital system that lets you track your food safety plan daily:

Printing 'use-by' date labels
Monitoring cleaning and disinfection
Recording product temperatures
Task notifications
Assistance schedule

This simple and easy-to-access solution will save you time, get rid of all your paperwork, and clarify your mandatory food safety plan.

At Popina, we know that switching to digital can seem daunting, but it's so essential for growing your business! That's why we offer a range of accessible tools that simplify your daily tasks, even when you're digital. Want to give it a try? Contact us!

Why and how to build customer loyalty? Discover our Popfid by Qoodos solution.

Because it has a direct impact on your turnover, and may seem time-consuming and complicated to implement, loyalty is a divisive marketing tool for your business. Animating, personalizing, exchanging and building customer loyalty quickly and efficiently is possible thanks to our digital solution.

Why build customer loyalty?

For the sustainability of your business, it is essential to give importance to your customers. Indeed, a customer who feels valued will be more inclined to return to your establishment.
This involves setting up a loyalty system and creating a customer database. This database will allow you to contact your loyal customers to thank them and stay in touch with them.
Thanks to our different options, you can adapt your loyalty according to your desires: by offering commercial discounts or products based on a number of points or purchases, but also stand out from the competition by offering special offers.
Loyalty is a marketing tool that helps preserve customer satisfaction and generate more regular sales.

How to build loyalty with our POPFID by Qoodos service

Popina offers you a customer management service via a simple and automatic database system. This marketing solution is offered by the Qoodos application and is automatically linked to your cash register.
You can easily supervise your loyalty during the service, but also manage your campaigns on the Qoodos back office.

Manage your customer base thanks to the Qoodos application

Qoodos is an ideal application for anyone who wants to develop their marketing tools in order to stay in contact with their customers after purchase and/or visit to a store or on their website. Shops, restaurants, hotels,… for each type of commercial profile an effective and personalized marketing strategy.
Thanks to our application, managing your loyalty system becomes child's play. A database is created as new customers are acquired via their personal information (their contact details, their passage through the checkout, their habits).
With the Qoodos application, defining your CRM strategy is done in just a few steps. The application's tools allow you to personalize the content of your loyalty actions, but also to view the statistics linked to your strategy. You can then deploy your communication tools more quickly to interact with them.

How to use the Qoodos loyalty system

To use and implement the Qoodos application, you must define your loyalty offer upstream.

Subscription media for customer loyalty:

Loyalty card: physical card to scan
Scan the QR code in the store to sign up via a webpage.
Tablet with Qoodos Business: A tablet available in-store for direct registration.
Qoodos Loyalty Account: On the Qoodos app with a QR code to present at the checkout.
Wallet: A digital wallet for your loyalty cards.

The Loyalty Program:

Points accumulation: After accumulating a certain number of points, they can be redeemed for a free product or a discount voucher.
Cashback: With each purchase, customers accumulate a percentage of their spending on certain products. This accumulation generates a discount.

Communication Materials

To promote your loyalty program to your customers, you have access to communication tools. Fully customizable, you can manage your communication campaigns from the Qoodos back-office.

Welcome email (customer sign-up)
Inactivity email
Birthday email
Header and footer (for standard information emails)
Newsletter to showcase products or monthly news
Customizable email for a special occasion (limited to one per month)
Posters/Communication visuals
Manual or automated SMS messages

Go digital with the Qoodos checkout solution!

The checkout experience is simple: just scan your customer's QR code, or find them using their phone number or email. Points and discounts will pop up at payment.

The advantages with Qoodos: If you forget to apply a loyalty reward during a transaction, you can always manually enter it from the web interface. Plus, customers already registered with Qoodos will have their profiles saved and can easily be found if they pay at another establishment using Popina. For Qoodos to work properly, the Popina till must be connected to the internet.

Benefit from a powerful API to easily integrate your loyalty program. Request a demo now and start your Qoodos adventure!

Hygiene Expert HACCP: The new Popina service that's revolutionizing food safety management in the restaurant industry

Popina's new HACCP Hygiene service is revolutionizing your Food Safety Management System in the hospitality sector

Working in the hospitality sector (cafés, hotels, restaurants)? Then you probably know that a Food Safety Management System is mandatory. It outlines the measures your establishment takes to ensure the hygiene and sanitary safety of your products. However, implementing and monitoring it can be tedious and time-consuming for you as a professional in the sector.

Good news: the new Popina service will simplify your Food Safety Management System! Our HACCP Hygiene app digitizes the procedures and saves you time.

A new service for a paperless Food Safety Management System

Forget binders, documents, and paper archives; our new service is designed to meet the requirements of the Food Safety Management System without weighing you down.
The information is centralized, and communication is simplified in the event of a health inspection.

From managing disinfection schedules to printing expiration date labels and monitoring food temperatures, discover the features of our HACCP Hygiene service by Popina.

Data storage

Record all your HACCP Hygiene data from your Popina entry terminal, whether online or offline!
With HACCP Hygiene, documents and archives are backed up and secure: delivery notes, analyses, service provider interventions, etc. You can quickly access all your documents.

Product and production traceability

It's now easy to trace the journey of your food, from producer to consumer, and guarantee its quality. The features of our new HACCP Hygiene service allow you to photograph everything and print labels.

I want to try Popina for free

An interface that's easy, attractive, and user-friendly

The HACCP Hygiene app is an attractive, easy-to-use, and ergonomic platform. It's a tool that adapts to all hospitality establishments, designed to support you in your daily routine, centralize information, and quickly find the necessary documents in the event of an alert or health inspection.

Who is it for?

All hospitality establishments (cafés, hotels, and restaurants), regardless of their size or activity.

How does it work?

In practice, the principle is simple! Everything is designed to help you get started and monitor your Food Safety Management System.

From the Popina entry terminal, you can monitor actions performed or to be performed in real time:

– Temperature readings of equipment (cold rooms, display cases, dishwashers, etc.) with manual or automated recording
– Temperature readings of goods upon receipt, during a direct purchase, or in storage
– Production monitoring
– Cleaning actions
– Printing of primary/secondary expiration date labels, freezing/thawing labels, etc.

A significant time saving when you consider all the obligations that hospitality establishments have.

10 tips to boost your restaurant

Golden rule: The customer is king. Even if a customer's complaint isn't always justified and you disagree, you need to manage the situation to satisfy the customer no matter what. But be careful, that doesn't mean accepting everything, of course.
Must Have: Welcoming and smiling staff. Make sure each employee always reflects the best possible image of the establishment. This will foster better customer relations and loyalty.
Good advertising. Popina gives you some communication tips on social media and the web for your establishment, you can use them for free!
Update your menus. Vary the pleasures. Customers will tend to get bored if you always offer the same thing. Vary according to the seasons, events, or simply your desires, without straying too far from your basic concept and theme, of course.
Have profitable promotions. Happy hours can be different from fixed-price menus, provided you have set your dinner prices well. (Often +25%).
Think about expanding. This can be characterized by the development of takeaway sales. Today, with companies like Foodora, Stuart, Deliveroo, and Uber Eats, you have a new market of customers at your disposal, and it doesn't require more work or investment. This avenue is therefore interesting for increasing your customer base and turnover, without having to suffer the negative image that could be reflected there.
A suitable and efficient point-of-sale system to allow you to manage everything related to your establishment. This simplifies the daily management of the restaurant, reduces the workload, and can improve your image. Adopting a touch screen cash register on iPad like Popina is adopting a suitable, efficient and innovative technological tool. All benefit!
Make a report of your activity every week, in the following areas: Employees, stocks, figures, forecasts, attendance... this will allow you to assess your turnover in an optimal way and you will know better how to lead the way to be even more efficient at all levels.
Keep an eye on your accounts. With the Popina touch screen cash register, managing your statistics is child's play and is done in a few clicks.
Save money: Save money where it is possible to do so. You shouldn't skimp on the quality of your products or the materials you are going to offer to your customers. But avoid wasting water, food, and electricity. You will have a more ecological, more involved image and you will see the benefits in your wallet.

Instagram, the ultimate weapon

Instagram. For many, it's an app to kill time between services. But as we can't repeat enough, don't underestimate the power of social networks. And Instagram is one of these new essential tools for restaurant owners.

Visibility, visibility, and visibility

In case you don't know what it is, Instagram is a social network on mobile with a simple principle: share your photos and like those of others. So far, nothing too bad. You can add hashtags and locations of your choice.

Why Instagram, you might ask? Because we eat first with our eyes! So it's easy to figure out that sharing your best dishes with the right hashtags on the social platform is a great springboard. And yes, what matters is visibility.

Find your audience. With tempting photos and the right hashtags (name of your restaurant, city, neighborhood, recipe, photo of the day, event...) and an appropriate location, you won't fail to hit the mark and quickly create an audience. Indeed, Instagram has a huge community of food addicts (foodies* enthusiasts). It's one of the 3 biggest interests of Instagram.

Step by Step!

Start step by step. First, open your account. You'll quickly find the application on the various stores of your mobile operating system, whether you're on Android or Apple. Then choose a username (name of your restaurant...) a password and you're done. Fill in a brief but concise biography and a link to your site if you have one or Facebook page. First photo, first followers. You won't have 1000 followers on the first day. But what matters is your presence. Focus on quality photos that make people want to try your food. You can indulge in all the necessary edits to embellish your shot by using the Instagram filters and tools available on the application. Precise and simple hashtags and let it happen.

And that's it!

In order to increase your popularity and appear in the journal of other users, you can follow the Instagram "influencers" in the field that interests you. Here, food. Accounts of starred chefs, great restaurants, cuisines and particular recipes... everything is good to take. In addition, in order to increase your chances of likes, like the pages of others, like the content of others and share your shots at a regular pace. If you want to increase your notoriety faster, or it's not going fast enough for you, you have the option to sponsor your publications. But don't forget, the more you use the network, with or without a sponsor, the more useful and beneficial it will be to highlight your establishment. And that's priceless.

Stars in your restaurant

Your restaurant is experiencing some success and it may be time to shift to the next level with a little boost. Why not invite celebrities to your establishment? You don't need to have connections in show business, there are ways to attract personalities to your restaurant.

Yes, but who?

To start, choose well who you would like to see. There are stars and stars, although all communication is good to take, and according to your standing you need to know who will be most likely to come. If your establishment has little notoriety or is not necessarily very frequented, it will not be the crowd but there is no predefined scheme, so you still have your chances.

How to do it?

Invite them! Don't beat around the bush – the best way to get a star to visit your place is to invite them! You can contact specialized agencies to do this.
Send a nice invitation card and be patient. Include a preview of your menu, your event, and offer a good bottle of wine. It's an investment, but the publicity will have a great impact on your clientele. Just one appearance and word-of-mouth will start spreading. Information travels fast thanks to social media, where everything can be experienced live. So, you'll need to take extra care of this celebrity and make them want to come back on their own.

Success story

If you're getting good reviews for your food, atmosphere, or establishment in general, it's possible that stars will visit without an invitation. And the same concept applies.
One star attracts another, so the hardest part is getting the first one. After that, they tend to follow. Don't miss the opportunity and promote the event as much as possible with photos, social media – basically, be as visible as you can. We hope that customers flock to your place and your establishment gains popularity!

The ultimate tool for SMEs in the hospitality sector

Popina's main goal is to provide the perfect tech tool for professionals to succeed and establish themselves in this highly competitive market.

"David versus Goliath"

You know better than anyone that competition is tough in this market due to the presence of large restaurant and fast-food chains – giants that leave no room for your small business. It's a bit like David versus Goliath.
But these giants didn't dominate the market because they're smarter or faster than you. Their size and endless budget allowed them to access the technologies they needed to succeed! As a small restaurant owner, you can't always afford that luxury.

"...and David took out his slingshot."

That's where Popina changes the game. By revolutionizing the cash register, Popina has revolutionized the market to allow you to make a name for yourself today. By offering access to a new generation cash register, Popina provides the weapon that small and medium-sized businesses needed to fight these market giants.

"And peace reigned..."

It takes a lot of work to build a company that serves thousands of users every day, both small and medium-sized businesses. It's also very satisfying to reinvent ourselves day after day to stay on top. Popina was designed for professionals, and we really want to fulfill our mission by continuing to provide SMEs in the hospitality sector with high-performance tech tools and support our users in their growth, boost their business, and make their lives easier. In other words, have peace of mind!

Digitalizing Your Restaurant

Today, your customers are using digital tools anywhere, anytime! So, it has become necessary, even essential, to enter the digital age in your restaurant. Discover these tools offered by Popina, fully integrated with your cash register.

1. Click & Collect

Click & Collect has become an essential service for restaurants. The principle is simple: the customer orders from their phone or computer, pays online, picks up or has their products delivered in just a few clicks, and that's it! This service has many essential advantages: diversifying your offer to consume differently, increasing your turnover and your customer base...
Come and discover the POPORDER click & collect solution

2. Loyalty

Everyone knows that it's easier to attract a customer than to get them to come back (50% to 60% of new customers never return). Thanks to the loyalty services offered by our partners, you'll become a marketing and loyalty whiz in just three clicks.

The principle is simple:

The customer identifies themselves at the till (loyalty card, mobile, phone, email).
They collect points each time they visit.
The customer receives rewards based on the tiers reached.

All data is managed from a web back office, allowing for the management and animation of the customer portfolio.
Come and discover the solutions of our partners QOODOS and FIDME

3. Digital meal vouchers

More and more employees are using digital meal vouchers. We have just finalized the connection with the RESTOFLASH service, allowing you to accept digital meal vouchers from this issuer directly from the iPad. A closer look at the market:
The meal voucher sector is made up of 4 historical players. These players, historically based on paper vouchers, are increasingly converting to digital.

You will find:

Natixis Intertitres, which publishes the "Chèque de Table".
The Chèque Déjeuner cooperative group, which provides the meal voucher of the same name.
Sodexo, which manages the "Chèque Restaurant".
Edenred, which offers the "Ticket Restaurant".
- Octoplus, which created Resto Flash, a meal voucher app for smartphones.
- Lunchr, which issues a meal voucher payment card and an app.

Popina for seasonal workers

Popina, for seasonal workers

"Popina is for the whole year, even if it only lasts a season for you."

One thing is certain, the restaurant market is vast and varied, and it can sometimes be tricky to adapt your business to a rapidly changing market. For some, depending on the location, some months are more important than others. Whether you're on the coast or in the heart of a winter sports resort, you have the same goal: TO MAKE YOUR SEASON A SUCCESS. And to make a season a success, there's no secret: work, work, work... Efficiency. Ultimately, that's what Popina offers you: to be efficient.

"Efficient in taking orders, service, management and analysis."

More generally, Popina saves you time, and the saying "time is money" is even truer for seasonal businesses. When a season ends, you take stock and prepare for the next one. And it's important to prepare well. It all comes down to making the right choices. In terms of essential equipment, Popina is the right choice. Because Popina isn't just meant to be a simple digital cash register. It's a multitude of options at your disposal to support you and help you boost your business.

"To facilitate and support your business, as a priority"

Firstly, the price. Yes, money is the sinews of war and the heart of your business. Considering that it shouldn't be a barrier to all its features, Popina offers you a cash register with many features at an attractive price adapted to your activity. For example, you can choose to enjoy all the benefits of the subscription for a few months and decide to unsubscribe as soon as your season ends.

"The efficient tool that leads to success"

Stock management, average basket, statistics, accounting... let's be honest, it's the least sexy part of your business, whether it's seasonal or not. The kind of mandatory tasks that could be a huge time saver for your business... Admit it, if you could lighten them or even get rid of them, you wouldn't be against it! You've dreamed of it, Popina has done it! More than just a till, Popina is a valuable operational tool that allows you to easily track stock quantities remotely, get an overview of your margins and profits, among many reports, balance sheets, options and features at your disposal. Here are all the keys to managing your seasonal business on an iPad.

"Why is Popina perfect for you seasonal workers?"

In short, in addition to providing you with efficient, innovative, easy and pleasant to use equipment, you'll be delighted with Popina's support, season after season. You'll enjoy great freedom in the software's options and, above all, savings in terms of budget and time. Freedom in the options, strategically decisive for your seasonal business, which will give you the opportunity to anticipate the evening's menu, the layout of your tables, manage your teams or even do nothing at all... We wouldn't blame you, because after all, a season is work, work, work, and now Popina is going to help you and enter the scene!

Running a blog for your restaurant

Running a blog for your restaurant.

A month ago, we told you how to create a website for your restaurant. Today, we're talking about something similar but different.
In the competitive world of restaurants, a blog can make all the difference! How to create and run a blog for your restaurant: a guide for connected restaurant owners. How do you do it? What should you write about? What tools are available to you? This article covers everything to help you see things more clearly. And now you're asking yourself, why a blog?

What are the benefits of a blog for your establishment?

A business blog has many advantages: It significantly improves the SEO of your site and restaurant, thanks to regular content optimized for the keywords you're interested in. It allows you to reduce your advertising costs naturally. It builds loyalty among your readers and helps you turn them into regular customers. It allows you to communicate effectively about your identity, your team, your producers, your permanent or temporary offers, your Chef... It helps you expand your customer base by collecting the emails of some of your visitors (for sending newsletters, for example). It's the perfect complement to your social media accounts (Facebook or Instagram, for example).

How to create your blog?

You can use WordPress, a free blogging platform packed with features. If you already have a website for your restaurant, it's easy to "attach" your blog to it and add your latest articles to your navigation menu. Other solutions exist, like Tumblr or Overblog, but you'll have much less impact in terms of SEO and sales, since your blog will be hosted on a third-party platform. What types of topics can you cover on your restaurant's blog? In general, a blog should never be 100% promotional. For example, for every 10 articles published, only 1 or 2 should be dedicated to advertising (new menu, special offer, event, etc.).

Interesting topics:

Behind the scenes of your restaurant: kitchen secrets, your Chef's market purchases or producer meetings, life of the establishment, highlighting the team... You just switched to Popina's cash register, for example, talk about it... Recipes: Internet users love simple recipes or culinary techniques they can recreate at home. It's time to showcase your signature dishes and share your expertise! Portraits & presentations of producers or products: depending on the season, your arrivals, and the spirit of your menu, consider presenting your producers, winemakers, or simply a specific ingredient when you add it to the menu. Announcing events or special evenings: A festive evening, a Christmas dinner, or a New Year's brunch? Your blog is the perfect place to announce it, in addition to social media. Sharing press or web publications that highlight your brand. Contests or surveys: for example, you can plan a photography or drawing contest, or even collect your customers' opinions on the next menu items to offer... The key is to put yourself in your customers' shoes, based on what you know about them and the identity of your restaurant. What do they like to eat? Are they interested in fresh products, good wine, entertainment, cooking... or even their pizza/football night?

"Blank page syndrome"

You're thinking, but I don't know how to write, or what am I going to talk about? Don't worry, a blog isn't just made up of written content.
You can vary the formats: video, podcast, photographs, embedded posts from social media... Video works particularly well today. Why not film scenes in the kitchen, upload them to YouTube, and then embed them with a few comments in a blog post? A good smartphone or camera is enough to get started. Go for it!
For the written part, ask someone to proofread it or delegate the writing to a professional or an employee who would enjoy it. It's also important to collect as many emails as possible from your visitors so you can send them newsletters and new blog posts. We recommend using MailChimp, which is very intuitive and free as long as your subscriber list doesn't exceed 2,000 people. If you exceed this limit, you'll pay a flat fee afterward. Finally, if you want to save time when promoting your new articles, you can open a free or paid account on Buffer, an easy solution for automating your social media sharing!

Making your new passion easier:

Create an editorial calendar to save time. A simple Excel spreadsheet with article topics and publication dates helps you avoid writer's block. Remember to include the important keywords for each article. Create links between your different articles, but also to the sites or people you mention. Encourage comments by asking readers questions, and respond to everyone who takes the time to leave you a message. Spend as much time promoting your article as you do writing it. If you spent 1 hour on it, spend the same amount of time sharing it on social media, sending out a newsletter, etc. The most important thing is to be consistent: rather than posting 5 articles in a few days and disappearing for 3 weeks, organize yourself to create a regular appointment with your readers: once a week is ideal, but depending on your constraints, you can just as easily decide to publish once a month.

The power of digital

With Digital, merchants are taking control!

In today's digital age, it's more important than ever for merchants to understand the power of digital tools. They can really help with those repetitive but important daily tasks. Think managing inventory, admin and accounting, taking orders and reservations, and boosting customer loyalty – all leading to a better customer experience!

Mmmhhh, interesting! Tell me more.

These are the kinds of things that appeal to shop owners and restaurant managers. They'd love to spend more time with their customers instead of getting bogged down in tedious, time-consuming tasks!
It's clear that going digital is the way forward and offers some serious advantages. Many businesses have had to adapt to these changes because the world is moving fast – it's all about "digital" now! Digital has brought new digital tools and, with them, new ways of working! And because you have to move with the times!

Customers are definitely keeping up with the times! They're super connected, which means they expect more.

Customer loyalty is fading a bit because there's so much competition out there! Customers won't hesitate to check out the place next door! But the key to success for any shop owner or restaurant manager is keeping customers coming back. Without loyalty, there's no long-term success!

Ta-da!

With customer loyalty in mind, and to meet our customers' needs, Popina is waving its magic wand and – ta-da! – bringing you digital solutions, like our latest: the Pop'Fid by Qoodos app. It's a unique loyalty system that can be tailored to a wide range of needs with different loyalty programs and ways to build loyalty. The best part? Loads of marketing tools "on the fly" to enhance the user experience: www.qoodos.fr
It's a chance for easy management, practically hands-free! A little gem of digital management!

Build your dream team

Hiring is important, but you need to create an environment and culture that encourages your employees to be their best. There are a few tricks to making employee management a breeze. Whether you have one location or fifty, you can't build a great company without building a great team. It's an essential part of well-being: your employees are the face of your company, and they adapt to your experience, the one you've built with determination. And above all, they have the incredible power to determine whether a customer returns.

Clear expectations are more important than hiring.

Why do "star" hires become average team members? Often, it's because you don't set the right expectations. When you set expectations, you provide guidelines that also convey your culture. A company culture, to use a management term. Your restaurant or bar shares common values. If you want average performance, provide a generic list of what they need to do and their responsibilities. If you want perfect performance, provide a clear indication of what success looks like, what you want. This view of success could be a specific goal, related to their role, or even a modeled behavior. Make sure expectations are clear, measurable, and achievable, and above all, tied to the success of your business. Instead of saying, "Don't be late," try, "We know our customers are in a hurry, and we care about serving them quickly, so we expect you to be on time and at your station during your scheduled work hours."

Define your company culture.

You're not a big corporate office, so don't force yourself to act like one. Define a company culture that suits you and reflects your image.

Have regular communication with your team.

When you see something you like, tell your employees immediately. "I really liked the energy when you greeted those customers; they told me they were coming back." Encourage them to adopt behavior that lets them know exactly what to do next. Start by talking to your employees regularly. Invite them to share what they see as positives, as well as their frustrations. Finally, make sure they know it's a two-way street.

The best rewards don't cost anything.

Having a merit-based bonus system is essential for improving performance. It reinforces a culture of success and improvement. But the motivational benefits of a raise disappear quickly. Ask yourself: What are you doing today to make your team look forward to coming back to work tomorrow? Don't overlook the impact of recognition and thanks. An environment of appreciation boosts confidence, and your team's results are reflected in the welcome given to customers who are treated with satisfaction. A written note or thank-you letter during a staff meeting can have even more impact than a gift card. (But small, occasional gifts can also do wonders.)

Corrective measures don't have to be negative.

There will be times when you have to give less positive feedback. Remember that your goal is to encourage the positive: you're trying to help someone improve their service and skills. Be firm but always expect better results. We hope these secrets will help you build and maintain a dream team.