Popina is delighted to have taken first place in the iPad cash register software rankings. That's great! We know we've produced quality software, we use it every day and our 3,500+ customers are happy with it! But is it enough to take first place? What's it all about? Are there specific ranking criteria? We'll try to answer these questions for you.
The weight of each criterion in the algorithm... a well-kept secret...
But not quite! An application's position in the Appstore is skilfully calculated using an algorithm that takes 3 criteria into account:
- Daily download volume (around 30,000/day on the Appstore and 40-50,000/day on Android).
- Frequency of use and session time
- Quality, i.e. the average of user ratings: from 1 to 5 stars.
In all three criteria, it's clear that the user rating weighs heavily in the balance.
What's the real point of being Number 1 on the Appstore?
First of all, it's important to realize that being at the top of the rankings gives your application absolute visibility! It's visible to all users and future users accessing the "Rankings" page!
This has a very significant impact, as over 60% of users discover an application by searching in the Appstore or by looking at the rankings! Then it depends on the application, but in general, an application on the top of the podium generates 100% downloads! See for yourself! Objective achieved!
As you can imagine, first place on the podium means VISIBILITY, DOWNLOADS and NOTORIETY! The objective being to develop the audience while targeting its "core" users, which is the sinews of war, Popina, No. 1 on the Appstore, continues its momentum, heading for the stars!
