Popina is pleased to be ranked first among iPad/Android cash register software. Great! We know that we have created quality software, we use it every day and our more than 5,000 customers are satisfied! But is that enough to reach first place? What does it depend on? Are there specific ranking criteria? We will try to answer these questions for you.
The weight of each criterion in the algorithm... a closely guarded secret...
But not entirely! An application's position in the Appstore is cleverly calculated using an algorithm that takes into account 3 criteria:
- The volume of downloads per day (approximately 30,000 / day on the Appstore and 40-50,000 / day on Android).
- How often it's used and for how long each time.
- The quality, which is the average of user ratings: from 1 to 5 stars.
User ratings really makes a big difference in these three areas.
What's the real benefit of being number one on the App Store?
First off, being at the top means your app gets seen by everyone! It's visible to all users and future users checking out the 'Rankings' page!
This has a huge impact because over 60% of all users find apps by searching the App Store or looking at the rankings! It depends on the app, but usually, the top app gets twice the downloads! Can you believe it?! Goal achieved!
So, being number one means: VISIBILITY, DOWNLOADS, and POPULARITY! The goal is to grow your audience while targeting your core users. That's the key! Popina, the number one app on the App Store, is keeping up the momentum, heading for the stars!
