Instagram. For many, it's an app used to kill time between two services. But as we can't stress enough, don't underestimate the power of social networks. And Instagram is one of those new indispensable tools for restaurateurs.
Visibility, visibility and visibility
In case you don't know what it is, Instagram is a mobile social network with a simple principle: share your photos and like those of others. So far, so good. You can add the hashtags and locations of your choice.
So why Instagram? Because we eat first with our eyes! So it's a no-brainer for you, the opportunity to share your best dishes with the right hashtags on the social platform is a good springboard. And yes, visibility is what counts.
Find your audience. With enticing photos and the right hashtags (name of your restaurant, city, neighborhood, recipe, photo of the day, event...) and the right location, you're bound to hit the nail on the head and quickly build an audience. Instagram has a huge community of food addicts. It's one of Instagram's 3 biggest interests.
Step by Step!
Start step by step. First, open your account. You'll quickly find the application on the various stores for your mobile operating system, whether you're on Android or Apple. Then choose a login (name of your restaurant, etc.) and a password, and you're ready to go. Fill in a brief but concise biography and a link to your website if you have one, or to your Facebook page. First photo, first followers. You won't get 1,000 followers on your first day. But what counts is your presence. Go for quality photos that make people want to see you. You'll be able to do all the retouching you need to embellish your shot, using the filters and Instagram tools available on the application. Use simple, precise hashtags and leave it at that.
And that's all there is to it!
To increase your popularity and appear in other users' diaries, you can follow Instagram's "influencers" in the field that interests you. In this case, food. Accounts from Michelin-starred chefs, top restaurants, special kitchens and recipes... anything goes. What's more, to increase your chances of likes, like other people's pages, like other people's content and share your snapshots on a regular basis. If you want to increase your profile more quickly, or if things aren't going fast enough for you, you can sponsor your publications. But don't forget, the more you use the network, with or without sponsorship, the more useful and beneficial it will be to promote your establishment. And that's priceless.
