Instagram. For many, it's an app to kill time between services. But as we can't repeat enough, don't underestimate the power of social networks. And Instagram is one of these new essential tools for restaurant owners.
Visibility, visibility, and visibility
In case you don't know what it is, Instagram is a social network on mobile with a simple principle: share your photos and like those of others. So far, nothing too bad. You can add hashtags and locations of your choice.
Why Instagram, you might ask? Because we eat first with our eyes! So it's easy to figure out that sharing your best dishes with the right hashtags on the social platform is a great springboard. And yes, what matters is visibility.
Find your audience. With tempting photos and the right hashtags (name of your restaurant, city, neighborhood, recipe, photo of the day, event...) and an appropriate location, you won't fail to hit the mark and quickly create an audience. Indeed, Instagram has a huge community of food addicts (foodies* enthusiasts). It's one of the 3 biggest interests of Instagram.
Step by Step!
Start step by step. First, open your account. You'll quickly find the application on the various stores of your mobile operating system, whether you're on Android or Apple. Then choose a username (name of your restaurant...) a password and you're done. Fill in a brief but concise biography and a link to your site if you have one or Facebook page. First photo, first followers. You won't have 1000 followers on the first day. But what matters is your presence. Focus on quality photos that make people want to try your food. You can indulge in all the necessary edits to embellish your shot by using the Instagram filters and tools available on the application. Precise and simple hashtags and let it happen.
And that's it!
In order to increase your popularity and appear in the journal of other users, you can follow the Instagram "influencers" in the field that interests you. Here, food. Accounts of starred chefs, great restaurants, cuisines and particular recipes... everything is good to take. In addition, in order to increase your chances of likes, like the pages of others, like the content of others and share your shots at a regular pace. If you want to increase your notoriety faster, or it's not going fast enough for you, you have the option to sponsor your publications. But don't forget, the more you use the network, with or without a sponsor, the more useful and beneficial it will be to highlight your establishment. And that's priceless.
